Conceived in the year 1983 by Franco Moschino this provocative couture Italian fashion house was launched in 1985 and quickly attained a cult following because of its youthful, and colourful designs that criticised the established fashion industry. The company is known to apply humour to everyday objects and clothes through inspiration from artists such as Salvador Dali who was instrumental in catapulting the surrealist movement of the 1920s. Examples of this are the use of dice as buttons, and faucet handles on jackets. Innovative social awareness campaigns of the early 1990s brought Moschino into the limelight, and it has stayed there ever since. Moschino has designed one off pieces for such superstars as Kylie Minoque and Madonna. His company also designed the outfits used for the opening ceremony of the 2006 Winter Olympics in Torino, Italy. As mentioned previously Moschino’s rebellious anti-establishment focused fashion designs were infamous for generating rifts against the more established fashion houses such as Louis Vuitton and Chanel.
In the photograph below, U.S. First Lady Michelle Obama is seen wearing a pink dress by Moschino, taken from the pre-selection of the 2010 Spring/Summer Moschino collection.
The brand is made up of three main labels Moschino (women’s and men’s flagship line) Moschino Cheap and Chic (women’s line) and Moschino Jeans (men’s and women’s line). But to keep in line with its eccentric past, Moschino also designs motorcycle helmets, perfumes, and owns a concept hotel called “Maison Moschino”.
To find out more about this fashion powerhouse, visit their website.
Disclaimer: We own the majority of images used on this blog, however, do to the nature of the fashion establishment, reporting on current topics require us to borrow some images in order to bring you a comprehensive outlook on the industry. If you are the owner of a borrowed image and are unhappy with its nonprofit use here on Metropolitan, we will gladly remove the offending material if you can provide proof of original ownership. We advise you to read our Terms and Conditions. If you are interested in having your work published in Metropolitan, or have a comment or suggestion, please contact Metropolitan's Chief Editor, Ashbee at alphaevan@gmail.com . We're here to help, so let us know how we can!
The Metropolitan proudly announces that it is 100% advertisement free. You will never find an advertisement banner on this website. If we promote a particular product, it is because we believe in it, and use it ourselves! To learn more about our listings click here.
When we discuss a product on this site, it is because we admire it, and not because we are paid to plug it. This is why the Metropolitan is advertisement banner free.
